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What Is Creativity and How to Be Creative: Science and Tips
Technology & Art

What Is Creativity and How to Be Creative: Science and Tips

Sue Maistro September 25, 2025

I grew up hearing people say that I was creative. They often told me that the things I made or the way I solved problems had something different, something “out of the box.” Today I am an artist, and for me, creativity is as natural as breathing. But what is creativity, really? Is it something reserved only for artists? Or is it a human ability that everyone carries within themselves?

The truth is that creativity is not confined to art. It can be found in every field of life — in science, business, education, technology, cooking, parenting, and even in the way we deal with everyday challenges. To create is, above all, to be human. In this article, we’ll dive deep into what creativity means, how it works in the brain, why it matters, and how you can nurture it in your own life.

What Is Creativity?

In its simplest form, creativity is the ability to generate new, original, and useful ideas. It’s not only about inventing something brand new, but also about combining existing elements in innovative ways.

As Steve Jobs once said:

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

In other words, creativity is less about sudden magic and more about seeing new patterns and making unique connections.

Is Creativity Just for Artists?

Absolutely not. While artists — painters, musicians, writers, designers — are strongly associated with creativity, this quality extends far beyond the arts.

  • An engineer who develops a simple yet effective solution for a technical problem is creative.

  • A teacher who invents a playful way to explain fractions is creative.

  • A parent who improvises a bedtime story to calm a child is creative.

  • An entrepreneur who creates a new business model is creative.

Everyone can be creative. Creativity is not an exclusive gift; it’s a skill that can be cultivated and strengthened, like a muscle.

What Science Says About Creativity

Neuroscience shows that creativity doesn’t belong to a single part of the brain. Instead, it arises from the interaction between different neural networks:

  • Central Executive Network: in charge of focus, decision-making, and planning.

  • Default Mode Network: activated during daydreaming, imagination, and free associations.

  • Salience Network: acts as a switch, helping the brain move between imagination and execution.

This dynamic interplay explains why many of our best ideas appear when we’re relaxed — in the shower, on a walk, or just before sleep.

Traits of Creative People

Although creativity manifests differently in each person, research highlights common traits among highly creative individuals:

  1. Curiosity – always asking questions and exploring new topics.

  2. Observation – noticing details others often miss.

  3. Risk tolerance – willingness to make mistakes.

  4. Mental flexibility – the ability to shift perspectives.

  5. Emotional sensitivity – perceiving emotions and symbols deeply.

  6. Nonconformity – questioning norms and challenging assumptions.

Different Types of Creativity

Not all creativity looks the same. Psychologists distinguish between different domains:

  • Artistic creativity: expressed through art, music, and literature.

  • Scientific creativity: discoveries, theories, and inventions.

  • Practical creativity: everyday problem-solving and innovation.

  • Social creativity: building connections, narratives, and movements that inspire change.

You don’t need to paint or compose music to be creative. You may shine in organizing, inventing, or finding new ways to connect with others.

Everyday Examples of Creativity

  • A cook inventing a recipe with leftovers.

  • A child inventing a game with nothing but stones and sticks.

  • A student making a song to memorize math formulas.

  • A businessperson finding a cheaper but smarter way to market a product.

Creativity lives in the ordinary moments of life.

What Blocks Creativity?

Although natural, creativity can be stifled. Some common obstacles are:

  • Fear of failure or judgment

  • Excessive self-criticism

  • Rigid routines

  • Stress and fatigue

  • Environments that discourage innovation

Recognizing these barriers is the first step to overcoming them.

How to Be More Creative

Creativity can be trained and nurtured. Here are some practical strategies:

1. Expand Your Repertoire

Read widely, listen to new music, travel, explore new hobbies. The more references you collect, the more connections your brain can make.

2. Question the Obvious

Ask yourself “What if…?” or “Is there another way?” These questions open space for innovation.

3. Embrace Downtime

Many creative breakthroughs come when the mind is relaxed — during a walk, a shower, or quiet reflection.

4. Try New Experiences

Break routines. Visit new places, meet different people, or simply change your daily route.

5. Allow Yourself to Fail

Mistakes are part of the process. Failure often leads to unexpected discoveries.

6. Practice Creativity Techniques

  • Brainstorming: generating ideas without judgment.

  • Mind mapping: visualizing associations.

  • SCAMPER method: substitute, combine, adapt, modify, put to another use, eliminate, rearrange.

  • Six Thinking Hats: exploring perspectives systematically.

7. Take Care of Your Body

Good sleep, healthy food, and exercise boost brain performance — and creativity.

Creativity vs. Innovation

Though related, these two concepts differ:

  • Creativity is about having new ideas.

  • Innovation is applying those ideas to create impact.

You can be creative in your notebook, but when you put ideas into action, they become innovation.

Exercises to Train Creativity

  • Write a 5-sentence short story daily.

  • Draw something without judgment for 10 minutes.

  • Think of 3 different solutions to a daily challenge.

  • Reimagine everyday objects (a spoon as a microphone, a box as a castle).

  • Photograph unnoticed details in your environment.

Creativity in Children

Children are naturally creative. Pretend play, drawings, and fantastical stories are all signs of their innate creativity. Unfortunately, traditional education often limits this potential by rewarding only the “right” answers. Encouraging children to explore, invent, and imagine freely helps preserve and grow this natural gift.

Creativity and Spirituality

In many cultures, creativity is seen as a divine spark. Hindus associate it with the goddess Saraswati; in Christianity, inspiration is often described as a gift of the Spirit. Even beyond religion, creativity feels like a life force, a channel through which humans connect with something greater — leaving a mark on the world.

Conclusion

Creativity is not a privilege for a few. It’s a universal human ability. Whether you’re an artist, a scientist, a parent, or an entrepreneur, creativity helps you solve problems, imagine possibilities, and innovate. The more you nurture your creativity, the more you expand your capacity to live fully and contribute to others. Remember: you were born creative. All you need is to practice, observe, and dare to explore new ways of thinking.

More soul, more stories, right this way:

  • Creative Process of Tattoo Art: How I Design Unique Tattoos
  • AI and Creativity: Does It Threaten Us or Unlock New Potential?
  • Tattoo Meaning: What Your Ink Really Says About You
  • Creativity: Characteristics of Creatives

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About The Author

Sue Maistro

I’m a visual artist, tattooist, and writer living between colors, symbols, and words. I explore the power of small rituals as gateways to creation and self-knowledge. A mother, soul searcher, and lifelong creator, I write about real life, spirituality, urban wellbeing, and all the things that make the everyday extraordinary. When I’m not painting or writing, you’ll probably find me wandering through green landscapes or dreaming up my next project.

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